Senior Brand Writer, Wirecutter The New York Times


About the position

As we continue to build our dynamic in-house creative team, we’re looking for a senior brand writer for Wirecutter, the product recommendation service from The New York Times. You will play an important role in writing marketing and UX copy, and you’ll also contribute to Wirecutter’s voice strategy and development. This writer will report to Wirecutter’s creative director, with strong support from The Times’s creative team.

You’ll work with members of the Wirecutter creative, marketing, product, design and editorial teams, while also consulting with The Times’s creative team. You should show talent and depth in writing across multiple channels, and have experience writing copy that enhances and clarifies the digital user experience. Your copy should be compelling without being hyperbolic or overly dramatic, and it should be crisp, clear and accurate. In short, it needs to live up to the journalism it is marketing.

You love to create concepts that inspire and excite others, and can present them effectively and enthusiastically. You’ll play a critical role in showing that Wirecutter’s journalism is worth doing and worth supporting.

What you’ll do:

  • Write marketing copy across a variety of channels, including social media (both paid and owned), email, display, print, audio and out-of-home (plus potentially more) that delivers on Wirecutter’s overall brand strategy.
  • Write UX copy (including multiple directions for copy tests) across the Wirecutter website that enhances and clarifies the user experience.
  • Work with the Wirecutter creative and marketing teams to develop and refine the brand voice.
  • Help develop campaign ideas that increase brand awareness and support our other business goals, including engagement and conversion.
  • Align copy strategies with Wirecutter’s overall goals, including suggesting copy testing strategies and writing to them.
  • Operate independently and deftly manage multiple work streams and projects at once, communicating effectively and regularly with all stakeholders.
  • Provide rationale for creative work to a broad and varied group of colleagues, including Wirecutter leadership.
  • Establish and build on copywriting standards within Wirecutter, including addressing feedback or changes to copy and strategy.
  • Contribute to a culture of collaboration, experimentation and inclusiveness.

What you’ll bring: 

  • 8+ years of experience as a copywriter, ideally with both marketing and UX experience, either at an agency or in-house.
  • A portfolio that shows ideas expressed clearly across a range of touchpoints, including social, digital and print.
  • Impeccable writing (especially in small spaces), with the ability to express ideas clearly, succinctly and compellingly. At The Times, this also means a strong attention to detail about word choice, syntax and grammar.
  • A keen understanding of marketing writing and UX writing best practices.
  • Enthusiasm and excitement for managing and working on multiple projects at once, and for working cross-functionally. 
  • A background in journalism or digital media a plus.
  • A belief in the missions of Wirecutter and The Times, and excitement about our work.

About Wirecutter

Wirecutter helps people buy the right things for the way they want to live. The site was founded by journalists in September 2011 and was acquired by The New York Times Company in October 2016. Our recommendations are made through vigorous reporting, interviewing and testing by teams of veteran journalists, scientists and researchers. Consider us a best-of list for everyday things; a curated gallery filled with only interesting, useful objects; a thank-you note to the designers and engineers who create the stuff that makes our lives better; a geeky friend with next-level research skills who tests everything they buy so you don’t have to. The point is to make buying great gear quicker and easier so you can get on with living your life.

We pride ourselves on following rigorous journalistic standards and ethics, and we maintain editorial independence from our business operations. Our recommendations are always made entirely by our editorial team without input from our revenue team, and our writers and editors are never made aware of any business relationships. Wirecutter is mission driven and reader supported; learn more about us here.

Our Company Principles

Our principles help us create a work environment that breeds trust, respect, learning and is one that we all are excited about showing up to each day.

Seek Understanding: We are lifelong students who want to understand the world around us. We are curious to understand our readers, how we get better at our own disciplines and how we can work better together. This means we are active listeners, information hunters and empathetic.

Explain Why: Because we seek to understand, we value the importance of explaining our ideas and our understanding. This means we are constructively candid, sharing our perspectives and the thought process behind it. And then learning from the conversation that ensues. We are all teachers and students, helping each other grow.

Solve Things: We love to solve things, whether they are our own problems, our readers problems or our colleagues problems. While we often can solve problems on our own, we believe our best results come out when we solve them together.

Get It Done: We are passionate about getting things done. Whether it is our own individual work or teamwork, our instinct is to forge a path forward and learn as we go. This means we continually focus on how to turn work into achievable chunks, communicate those effectively to the team and efficiently execute against them.

Make It Better: We aren’t satisfied with perpetuating the status quo. We’re always looking forward. We live to change the world around us for the better, making a difference in our own lives and our readers’ lives. If we are being ambitious enough, this means that we will both fail and succeed and we take pride in owning both of those outcomes as long as we are learning.


Even with our offices in New York City and Los Angeles, Wirecutter remains a highly remote-friendly culture, and proud to employ incredible people across the country. Right now, we are eligible to hire in AZ, CA, CO, CT, FL, HI, IA, IL, IN, MA, ME, MI, MN, NH, NY, OH, OR, PA, TX, UT, WA.

Overview of Benefits at Wirecutter and The New York Times Company

Though Wirecutter has physical locations in both NYC and LA, the company promotes and encourages a remote workforce, so that our employees can work in flexible and comfortable ways. We are committed to career development, supported by a formal mentoring program as well as tuition reimbursement.

The New York Times Company offers frequent panel discussions and talks by industry leaders (Sheryl Sandberg, Melinda Gates and Ta-Nehisi Coates are a few recent examples), that we encourage our employees to attend.

We believe diversity fuels innovation and creativity, and we have a variety of employee groups and task forces across The New York Times Company and Wirecutter dedicated to fostering a diverse and inclusive workplace.

We offer a generous parental leave policy, which was recently expanded in response to employee feedback. Birth mothers receive 16 weeks fully paid, adoptive parents and birth fathers receive 10 weeks also fully paid. Similarly, we offer competitive health and dental insurance, as well as 401k matching.


The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local “Fair Chance” laws.