Sr Multimodal Designer

Amazon Remote Seattle, WA


Alexa is the voice-first , multimodal personal assistant AI available through over 100 million devices and counting. She is always getting smarter and attaining new capabilities to become more helpful. While Alexa can interact naturally with everyone, she does her best work when she knows each customer as an individual and can tailor her assistance to their specific needs. When you ask Alexa for a rundown of your schedule, or to play that new artist you asked her about the other day, she needs to know who you are, remember your past interactions, and respect your preferences.

As a Sr Multimodal UX Designer on the Personal Alexa Design & Research team, you will lead vision, collaborative design thinking, and do hands-on design for the Alexa Profiles CX strategy and experiences—the core of Alexa’s ability to get to know and recognize customers to become a more personal assistant. In this role, you will work backwards from the customer to innovate and set the direction for how Alexa can get to know, understand and remember customers’ preferences and contexts. You will work collaboratively with cross-organizational Design, Research, Marketing, Product, and Engineering leaders to translate customer needs and our vision into a roadmap of experiences across the customer and product lifecycle.

About the hiring group

This role is part of Alexa’s Identity team. We are a cross-discipline product team that works across Alexa to develop new core Alexa experiences and services related to a customer's whole lifecycle of identity. Our team includes Designers, Researchers, Product managers, Engineers, and Program managers. We're working to build a team of people who love working together as they build the future Alexa. This role will help cultivate the existing culture of innovation and collaboration on Alexa Identity by developing a strong vision using the perspectives of the full team, mentoring team members, and setting an example with inspiring design across interaction types.

Job responsibilities

You’re a great fit for this role if you..

*Lead by example*. By doing hands-on design work, you serve as a role model and set the standard for design excellence. Using data, empathy, and intuition, you are a trusted proxy for customers and inspire others to invent on their behalf. You establish frameworks and mental models to scale impact across multiple organizations.

*Obsess over ** every ** customer*. You provoke and lead difficult conversations to create experiences that all customers of all background, context and ability.

*Challenge the status quo.* You inspire rethinking of existing paradigms. You thoughtfully challenge current assumptions and propose new standards where they are needed in pursuit of customer innovation and long-term success.

*Think big and start small*. You recognize that establishing clarity for the future fuels confidence in taking the next step. You craft and communicate visions that inspire potential and incite action, connecting near and far-off investments. You accelerate progress by bridging long-term customer value with day-to-day decision making. You have a repeatable process to do so.

*Uphold the lovable bar*. You advocate for the CX bar on behalf of customers when experiences erode customer trust, desirability, or cohesiveness; or when they don’t deliver utility over what customers already have. You know how to balance making the right decisions for customers against other constraints.

*Cultivate beauty*. You strive to raise the bar above industry standards. You invest in design details that make the product utility more delightful, the system more coherent, and the customer more satisfied. You want customers to describe your products as “beautiful,” not only because of their aesthetics, but also how our products make them feel and add value to their lives.

*Can comfortably navigate from ambiguity to clarity:* You create structure where there is none and can see the next step (even when it doesn’t exist yet). You prioritize effectively, use data to inform your decisions, weigh the impact and tradeoffs of decisions, and seek input where needed to drive alignment.

*Can effectively communicate, facilitate, and present:* You have excellent verbal and written communication skills. You read the room when presenting, can pivot to drive desired outcomes, and have backbone to stand up for what you believe in.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit


· 6+ years of design experience

· An available online portfolio

· 7+ years professional experience as an interaction designer / user experience designer; experience in human computer interaction.

· A portfolio of design work that showcases human-centered design process and business success

· Bachelor’s Degree in digital design, graphic design, human-computer interaction (HCI), or equivalent professional experience.


·Experience serving as a hands-on ‘lead’--guiding and mentoring designers helping deliver your vision for a product without being their manager, while delivering your own work.

· Professional experience with the voice, personal assistant and/or artificial intelligence.

· Excellent communication, interpersonal and analytical skills; the ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization.

· Experience working across teams to synthesize feedback and input from product management, engineering, and marketing.

· Experience with working in a fast-paced software development environment.

· Ability to prototype voice/multimodal user experiences with readily available tools.

· Deep experience with information architecture and establishing customer mental models for CX constructs

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