UX Researcher, AI/ML

Remote San Francisco, CA

At HubSpot our core value is to solve for the customer. The UX team lives this every day as we strive to better understand, serve, and delight our customers.  

We’re searching for a researcher to join our UX Research team. In this role, you’ll harness the power of data to create a high-impact research strategy for the Growth Monetization product team. In Growth Monetization, we use a hybrid model for product-led growth with freemium features, free trials, and pricing pages to help current and prospective customers evaluate which HubSpot plan is right for them. You will use quantitative and qualitative data to ensure our evaluators have positive experiences learning about and purchasing HubSpot that also lead to better results for the business. This is a fantastic opportunity for a strategic and resourceful team player who wants to architect research strategy and contribute to a user-centric culture for an important business unit. 

Embedded within HubSpot’s product organization, you will partner with individual contributors and leadership from our Design, Product Management, Analytics, and Engineering teams to uncover deep insights about our users' behaviors and attitudes. You will weave results into comprehensive customer stories with actionable recommendations that influence key decisions and product direction across the company. You'll think big about the whole range of HubSpot users, dig deep into what users need to evaluate HubSpot effectively, test concepts as they are being developed, and monitor the business impact of your research.


In this role you’ll get to:

  • Collaborate with other UX researchers, product managers, designers, and engineers to help define and refine the product experience for a range of different user types
  • Work with product analysts and product experts to triangulate data from multiple sources
  • Strategize and socialize the learning agenda, research plan, and approach
  • Conduct research, synthesize data, share findings with stakeholders, and collaborate on ways to apply the research
  • Use your findings to influence product teams to improve user experience and business metrics
  • Influence the ways our Go-to-Market teams engage and support our customer base outside of the product itself
  • Hone your research skills alongside HubSpot’s incredible UX Research team


We are looking for people who have:

  • Experience running end-to-end user research projects
  • A broad tool set of research techniques 
  • Ability to interpret and apply quantitative data to inform qualitative research
  • Awareness of their own and others’ biases and the ability minimize them in their work
  • Ability to identify and articulate behavioral patterns
  • The desire to dig deep into the data and get energized by unstructured discovery or exploratory research


Bonus skills:

  • Success leading high-visibility and strategic user research projects with demonstrated impact
  • Ability to influence diverse teams to leverage research to set high-level strategy
  • Experience with SaaS products
  • Experience creating study plans for discovery research
  • Experience running design thinking workshops
  • Experience with B2B products, particularly CRM / Sales / Payments platforms